| PSA Peugeot Citroen: Re-Entering the United States - Teaching Note |
| 作者姓名：Irina Surdu; Kamel Mellahi; |
| 商品類型： | 商品編號：8B17M160 |
| 出版日期：2017/10/31 | 內容長度：21 頁 |
Teaching note for product 9B17M160.
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| PSA Peugeot Citroen: Re-Entering the United States |
| 作者姓名：Irina Surdu; Kamel Mellahi; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M160 |
| 出版日期：2017/10/31 | 內容長度：15 頁 |
In 2017, PSA Peugeot Citroen (PSA), the French-based automaker known for its famous Peugeot and Citroen brands, announced its plans to re-enter the U.S. market after having exited North America in 1991. This was not the first time the company tried to re-enter the U.S. market. In an effort to reduce its reliance on declining European markets, PSA had attempted to re-enter the United States in 2003, again in 2014 with its premium automobile range, .....more
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